Malina Rusu
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“Her choices are mere acts of preference according to what seems attractive. This is called her 'freedom of choice', for it appears that nothing is required of her, since nothing is requisite to her. The Girl considers herself privileged in this pure freedom. What she picks is all up to her. And there are so many choices. But she wants to choose what is fitting, what fits her, what makes her fit. It has to be something just a little unique. Here is a problem, but also the answer. She cannot fit choices to herself, since, but for the choices, she is empty. Hence the only alternative is agreement, to choose what promises inclusion. So, like the child, she chooses and looks to see the response.
In the face of this separation, which is really a separation from oneself, The Girl is projected as the image of normality and hence as the image characterizing the group. She is offered to us by the media as a representation of the possibility of belonging. As both the abstract consumable and the abstract consumer, she holds out to us both the end and the way.”
- Ann K. Clark, 'The Girl: A Rhetoric of Desire', Cultural Studies, 1 (1987)